What founders say about us?

The objec­ti­ve of our scree­ning process is to find star­tups with whom we are a good fit (we are the right inves­tor for them, they are the right port­fo­lio com­pa­ny for us and the fee­ling is mutual). We want to help foun­ders, who have no prior expe­rience of us, to set their expec­ta­tions right. So we asked foun­ders, who have expe­rience of dea­ling with us (some have more, some have less), to desc­ri­be us for the bene­fit of fel­low foun­ders. What are we like, what to expect from us, how we beha­ve and react etc. etc.

Some of the­se foun­ders we have inves­ted in their ven­tu­res - and some we have not inves­ted in.

Hear it from the horse’s mouth:

Goril­la is an ear­ly sta­ge seed inves­tor with a good repu­ta­tion. If you get Goril­la to invest in your com­pa­ny, it is much easier to find other inves­tors as well. Goril­la has a due dili­gence process, which can be a very educa­tio­nal expe­rience.

Tee­mu Lai­ti­nen, almerin.com

Very straight­forward, honest and no-non sen­se col­la­bo­ra­tor. Star­tups are full of uto­pia and “what-could-be”. Howe­ver what makes the big­gest dif­fe­rence in the end is the day to day grind. In my opi­nion Ris­to and Goril­las sup­port you in having a big vision, whi­le kee­ping laser focus on the cur­rent.

Jark­ko Aal­to­nen, myagent.fi

The first things that come to my mind are:
- bru­tal­ly honest and to the point
- ext­re­me­ly skil­led about the art and science of ear­ly-sta­ge busi­nes­ses
- clear about their sup­port and limits of their sup­port.

Approac­hable, help­ful and friend­ly once you get over the inti­mi­da­tion that the bru­tal hones­ty can cause. Always open to have a pho­ne call or mee­ting when I need an out­si­de opi­nion. I huge­ly apprecia­te this!

A rich and fun source of spea­king in pic­tu­res about fair­ly complex problems. Here’s one of my favo­ri­tes, when discus­sing the opti­mal size of our engi­nee­ring team over a 12-month plan­ning horizon: “A small motor boat won’t go fas­ter when you attach a huge engi­ne to it, it will just burn more fuel.” Love it!

Rolf Sch­mitz, collectivecrunch.com

Many star­tups have a vague or limi­ted unders­tan­ding of the value that an inves­tor can crea­te. It is qui­te unders­tan­dable that inves­tors want to see that star­tups tho­rough­ly unders­tand eve­ry aspect of their busi­ness and that they know how to crea­te a pro­fit from it. Goril­la Capi­tal unders­tand how to com­mu­nica­te clear­ly with star­tups and they know how to trans­la­te the busi­ness jar­gon into prac­tical and tan­gible lan­gua­ge that the star­tup can ope­ra­te with. The startup/investor fit is very impor­tant for Goril­la Capi­tal as they know whe­re they are strong and that inves­ting is not only about supplying money. They are very eager at hel­ping out with the chal­len­ges and issues that star­tups may face. The invest­ment process went well and smooth.

Nic­ki Friis, 42patents.com

Goril­la Capi­tal is for com­pa­nies that unders­tand who is the end cus­to­mer and who will pay for the service/product, but not yet sure how to build the busi­ness of it. You won’t get cus­to­mers, but you will learn how to opti­mize your cus­to­mer base.

Make sure you have rea­lis­tic plans about growth and progress. Hones­ty and trans­pa­rency are key to coo­pe­ra­tion. If you want to learn, Goril­la Capi­tal is the right part­ner, you get a big network of other com­pa­nies in the same pha­se around you who are rea­dy to help.

Com­pa­red to a nor­mal angel inves­tor, be pre­pa­red to look at the results behind the num­bers, num­bers don’t lie.

Timo Haa­pa­nie­mi, caddieye.com

I will add that prac­tical busi­ness wise of thin­king is one of the key ele­ments that I real­ly much apprecia­te on com­mu­nica­ting with you. The ques­tion is how much we grow MoM, tur­no­ver, cus­to­mers, users etc. The key game chan­ging ques­tion is how fast we are lear­ning. That stuck with me, thank you for that insight !

Mai­do Jan­ke, Eziil Pro­duc­tion Intel­li­gence OU

In com­mu­nica­tion Pet­ri was very brief, tar­get-orien­ted and honest: rai­sed only the key (pain) points and Oppo­bot actions nee­ded, in order to get the deal done (if any). Ove­rall, Goril­la is high­ly ent­repre­neu­rial & expe­rienced in what they do: des­pi­te sum­mer holi­day, things were taken forward effec­ti­ve­ly. Res­pect! Loo­king forward to our co-ope­ra­tion.

Heli Holt­ti­nen, Oppobot.io

Ris­to and Pet­ri will merci­less­ly ask you hard ques­tions and you may feel unea­sy whi­le trying to answer. Howe­ver, just do your best since the ques­tions are the right ones which you must in any case answer to be success­ful.

Jaak­ko Ran­ta, click2contract.com

We have expe­rienced great coo­pe­ra­tion with Goril­la Capi­tal. The process for rai­sing funds has been rea­so­nable and straight­forward, and we value the advice given. We feel the sup­port and trust of Goril­la! We fore­see the jour­ney con­ti­nue the same excel­lent as it star­ted.

Ter­je Enno­mäe, feelingstream.com

Goril­la guys focus on star­tups that build solid busi­nes­ses, not just the tech­no­lo­gy. They have so much expe­rience with B2B industry and are a great match for tech­no­lo­gy com­pa­nies focusing on tra­di­tio­nal industries, like real esta­te in our case. I explicit­ly remem­ber our first call with Ris­to and how great it felt tal­king to an inves­tor who real­ly unders­tood the chal­len­ge but also the oppor­tu­ni­ty in sel­ling ver­tical industry SaaS. The other thing I love about Goril­la is their process – you talk direct­ly to a part­ner, DD process if focused and fast, and they deci­de on their own regard­less of other inves­tors.

Kris­ti Hak­ka­ja, moderansolutions.com

At the batt­le­field, not knowing the landsca­pe lying ahead is one of the big disad­van­ta­ges you have as a dis­rup­ti­ve ent­repre­neur.

It’s inva­luable to have an advi­sor who knows what chal­len­ges lie ahead of you and how to tackle them. An advi­sor and men­tor who knows the lands whe­re your ven­tu­re deter­mi­nes the efforts and outco­me on the batt­le­field.
That advi­sor is Goril­la Capi­tal.

Goril­la Capi­tal dis­tin­guis­hes them­sel­ves by being dead cen­ter focused on how com­pa­nies bring value to their tar­ge­ted cus­to­mer and how it’s get­ting com­mu­nica­ted.
Being for­mer ent­repre­neurs them­sel­ves, they know what they speak of and are a valuable part­ner in get­ting you focused.

They are the per­fect inves­tor for you if you have a rea­lis­tic view on crea­ting value for cus­to­mers and growing a real busi­ness wit­hout having manic ideas of making the next Amazon in two years but rat­her taking one step at the time, reac­hing for the stars but main­tai­ning focus on buil­ding the next part of your roc­ket ship first.

Jes­per Juel Jen­sen, patentrenewal.com

If you did your homework the con­ver­sa­tion with Goril­la Capi­tal is straight forward and fast.

Our sto­ry:
1. After the first con­tact with Goril­la, we have sent all the mate­rials (pitch deck, pro­duct pre­sen­ta­tion, plan, etc.);
2. In a few weeks, we got pre­li­mi­na­ry appro­val from the Goril­la to move forward, and also we have recei­ved a list of docu­ments and infor­ma­tion that should be pre­pa­red;
3. The ball was on our side, so we took some time, and we star­ted the pre­pa­ra­tion of the docu­ments and infor­ma­tion;
4. Ones the data was pre­pa­red, we have uploa­ded it into the drop­box and send a noti­fica­tion to Goril­la;
5. In one week we got the answer from Goril­la that in gene­ral, all the docu­ments are ok, but we have mis­sed a few reports, so again the ball was on our side, it was our fault;
6. When we have pas­sed the check, then we star­ted pre­pa­ra­tion of the invest­ment agree­ment. Of cour­se, it took a lot of time to nego­tia­te the terms and con­di­tions, but not because of Goril­la, but because of us and again our fault;

As a conclusion:
Goril­la Capi­tal are pro­fes­sio­nals, and you should be on the same level, it does not mean that you should be ideal and does not make mis­ta­kes, but you need to learn very fast. They are pro­fes­sio­nals that allow you to make a mis­ta­ke and this is one of the most cri­tical sides because in many cases it first time for the star­tup. They are pro­vi­ding to you all nee­ded infor­ma­tion and sup­port, and you will get appro­vals from their side very fast, only one thing you need to do is execu­te!

What Goril­la expects of you?
You need to mana­ge the process, you need to cont­rol it, you need to link all the inves­tors, you need to send only requi­red infor­ma­tion and docu­ments, you do not need was­te Gorilla‘s time because they do not was­te your time, you need to lis­ten, read, learn, talk to lawyers and do not make stu­pid steps. If you think it is a lot for you, then…

Andrii Rudc­huk, hala.ai

Goril­la is a good invest­ment part­ner for foun­ders who have a struc­tu­red and aca­de­mic approach to busi­ness growth. In wor­king with their foun­ders Goril­la encou­ra­ge ana­ly­sis of a mar­ket and cus­to­mers to bet­ter unders­tand why they will, or won’t, buy.

Goril­la favour brainwork over legwork. Somet­hing I think that makes them fair­ly unusual in the mar­ket. This is reflec­ted in their repor­ting requi­re­ments which focus on the mea­su­ring of causes for growth, not sole­ly on the outco­mes.

To be a foun­der wor­king with Goril­la you need to be open to ana­ly­sing whe­re your busi­ness may be under­per­for­ming and not too proud to recog­ni­se your own part in things that could be impro­ved upon. Of cour­se this can be pain­ful in the short term, howe­ver, the exerci­se is enti­re­ly intel­lec­tual rat­her than per­so­nal and is car­ried out in a con­struc­ti­ve and encou­ra­ging way.

Kate Fair­hurst, growthminds.com

Goril­la Capi­tal met us with a very human, friend­ly and open atti­tu­de. We ins­tant­ly felt being on the same wave length, and it was amazing to be met with a genui­ne unders­tan­ding of the pro­duct, the under­lying problem we are trying to sol­ve and our vision.
The setup Goril­la Capi­tal pro­vi­des feels very flexible. They trust that your team are the experts in the field and that your star­tup is the­re­fo­re the best to run and execu­te your busi­ness. The team at Goril­la are open for spar­ring (which they are actual­ly inc­re­dibly good at - pro­vi­ding mea­ning­ful and valuable inputs), but the day-to-day ope­ra­tion is the star­tup’s res­pon­si­bi­li­ty. The enti­re setup around this inves­tor feels very modern and 2019-ish with remo­te mee­tings and calls being stan­dard ins­tead of spen­ding money and time on onsi­te mee­tings.

To sum it up Goril­la Capi­tal is for star­tups
From the Nordics/Baltics
That are capable of run­ning their own busi­ness
Which have their first paying cus­to­mers
Loo­king for an invest­ment around 100k Euro
Most impor­tant­ly: Who feels that the che­mi­stry with the team at Goril­la (as well as the phi­lo­sop­hy and struc­tu­re) is a good match

Andreas Over­beck, squidhub.com

Sijoi­tuk­sen hake­mi­nen ja aloit­ta­mi­nen oli mel­ko vai­va­ton­ta ja alku­yh­tey­den­ot­toon ei ollut suur­ta kyn­nys­tä. “Hake­mus” ja vaa­dit­ta­vat doku­men­tit kysyt­tiin meil­tä nopeal­la aika­tau­lul­la ja doku­ment­tien lähe­tyk­sen jäl­keen pää­sim­me suh­teel­li­sen nopeas­ti kes­kus­te­le­maan yri­tyk­ses­tä, foun­de­reis­ta ja bis­nek­ses­tä.

Aika­tau­lu­tus on Goril­lal­la nope­aa ja ajan­käyt­tö teho­kas­ta. Yleen­sä sijoi­tus­pää­tös teh­dään mel­ko nopeas­ti ja pro­ses­si on pit­käl­ti vakioi­tu. Saim­me asiat sovit­tua mel­ko nopeas­ti, mut­ta sijoi­tus­kier­rok­sen kerää­mi­nen venyi mei­dän itsem­me puo­lel­ta.

Goril­lan sijoi­tus sopii mie­les­tä­ni 2-8 hen­gen start-up yri­tyk­sel­le, joil­la on sel­keä visio, “val­mis” tuo­te ja jo näyt­töä sii­tä, että asiak­kaat oikeas­ti osta­vat tuo­tet­ta. Samal­la, vah­va sitou­tu­mi­nen yri­tyk­seen niin foun­de­rei­den kuin hen­ki­lö­kun­nan osal­ta on tär­ke­ää Goril­lal­le. Samal­la, Goril­la ei ole mie­les­täm­me ainoa sijoi­tus­kier­rok­sen sijoit­ta­ja, joten pro­ses­sin nopeut­ta­mi­sek­si, suo­sit­te­len kerää­mään sijoit­ta­ja­ra­haa jo ennen kuin lait­taa hake­muk­sen sisään Goril­lal­le.

Kehi­tet­tä­vää: Itse toi­voi­sim­me hie­man lisää kon­tak­te­ja, joi­ta voi­sim­me hyö­dyn­tää bis­nek­ses­säm­me (tähän tulos­sa port­fo­lio day). Tie­ten­kin voi olla, että emme itse osaa kysyä oikean­lais­ta infor­maa­tio­ta tai kon­tak­te­ja oikeal­la taval­la.

Goril­la ei ole mie­les­täm­me sel­lai­nen “kädet saves­sa” ole­va sijoi­tus­fir­ma vaan pikem­min­kin tukee jo entuu­des­taan hyväk­si todet­tua stra­te­gi­aa ja pyr­kii omil­la resurs­seil­laan tuke­maan toi­min­taa mah­dol­li­sim­man jämä­käs­ti. He otta­vat kan­taa stra­te­gi­ses­ti tär­kei­siin aihea­luei­siin mut­ta eivät puu­tu joka­päi­väi­seen ope­ra­tii­vi­seen teke­mi­seen.

Var­mas­ti tär­kein­tä hyväl­le yhteis­työl­le on muis­taa olla aktii­vi­nen itse­kin. Kaik­kea ei aina voi vyö­ryt­tää toi­sen vas­tuul­le (Goril­lan), kos­ka kysei­sel­lä yri­tyk­sel­lä on pal­jon mui­ta­kin asiak­kai­ta hoi­det­ta­va­na. Jos on asi­aa, kysy!

Erik Tah­va­nai­nen, youpret.com

I star­ted brow­sing for inves­tors 2 years prior to our invest­ment round, for inves­tors that can see what I see. But when I found Goril­la Capi­tal and Ris­to he ope­ned my eyes and still does!
If you want a smart inves­tor that can see bey­ond the pre­sen­ta­tion, if you dare, you should talk to GC!
Goril­la Capi­tal can take lead, but they dont go in alo­ne. If you have GC that belie­ves in you as a foun­der, then you will start hea­ring “if GC is in, I am in!” from other inves­tors.
What I have apprecia­ted the most is that I’ve been able to be myself from the start. Even if they pro­bably know that I’ve not been 100% cor­rect in all things I’ve pre­sen­ted they have just friend­ly but firm­ly chal­len­ged me to evol­ve. You can see their expe­rience - they have defi­ni­te­ly done their jour­neys and they are hap­py to sha­re their expe­riences and help/coach you, so you don’t need to do the same mis­ta­kes.
I’ve found that the­re is a gap between VCs and Angels. Goril­la fills that gap as an “VC angel”!

What I always expect from an inves­tor and team mem­bers is that they should be dif­fe­rent and comple­ment you, eit­her with expe­rience or point of view, for me Goril­la have both!
Don’t lis­ten to eve­ryt­hing what others say. Assu­me, expe­ri­ment, veri­fy and make your own futu­re. No-one likes a “yes-sayer” and neit­her do GC, stand up for your beliefs!
Goril­la capi­tal would love to see a unicorn, but unicorns need to live on earth and that’s whe­re you have to start! One step at the time, they know the pro­ba­bi­li­ty sta­tis­tics, so make a plan that is down to earth but can make your com­pa­ny grow!

Daniel Hed­berg, ticketbird.com

” We liked and, in fact, were ins­pi­red by Goril­la’s way of mana­ging the invest­ment process.

Ris­to sup­por­ted us whe­ne­ver nee­ded and his feed­back was always at the heart of the matter(s) we went through. Petri’s dif­ficult ques­tions and valid obser­va­tions were also very use­ful.
The met­hods used by Goril­la chal­len­ge a star­tup com­pa­ny with the essen­tials and force to focus on the right things.

We are fore­ver gra­te­ful to Goril­la for the who­le process and for the success­ful outco­me to which they had a sig­ni­ficant impact.

Now we have a more shar­pe­ned pac­ka­ge and excel­lent qua­li­fica­tions for the futu­re

Pasi Sam­pa­kos­ki, taikacompany.com

From From our first mee­ting with Goril­la, we felt that they could be an inves­tor that will bring much more to the table than just capi­tal. This pro­ved to be very true.  In our com­pa­ny, Goril­la Capi­tal cho­se not be a mem­ber of the Board for regu­lar mee­tings, but in all the lar­ger sha­re­hol­der mee­tings and also occa­sio­nal topical mee­tings for stra­te­gic ques­tions, they have been acti­ve par­tici­pants and have brought insight­ful points of view to the discus­sions. For example they have cont­ri­bu­ted with valuable pers­pec­ti­ves to discus­sion and ana­ly­sis of topics like pro­duct-mar­ket fit, iden­ti­fying the true value pro­po­si­tion and use cases, plan­ning the financing stra­te­gy, inter­na­tio­na­liza­tion stra­te­gy, and crea­ting sha­re­hol­der value over time.

Vil­le Van­ha­la, futuresplatform.com

Goril­la Capi­tal was very quick to res­pond and was well pre­pa­red for our first pitch. They were far quic­ker than most other ins­ti­tu­tio­nal inves­tors in their deci­sion process and stood firm­ly with their com­mit­ment throug­hout a jum­py capi­tal acqui­si­tion process. Their expe­rience from the star­tup world has made them into valuable spea­king part­ner. Goril­la requi­re most rea­so­nable amount of repor­ting and pro­vi­de good sup­port when nee­ded. The part­ners­hip is effec­ti­ve and uncomplica­ted.

Johan Ström­berg, podme.com

 Goril­la Capi­tal was the first inves­tor who was tru­ly inte­res­ted in  the DNA of the com­pa­ny: not only how we are making money, but also how we see the futu­re and what are the values the busi­ness is built in. The ini­tial discus­sion was very  valuable and pro­vi­ded a lot of unders­tan­ding and tips on how to grow  the busi­ness and what is the role of growth finance in it. The inves­tor mar­ket snaps­hot and the over­view of the  inves­tor types also pro­vi­ded a plen­ty of valuable infor­ma­tion for foun­ders who are buil­ding their first round of fun­ding. I real­ly apprecia­te the con­ver­sa­tion we had with Ris­to!

Olli Ainas­vuo­ri, mostdigital.fi

I can warm­ly recom­mend discus­sions with Ris­to. He is honest, open and gives valuable advice and feed­back. He is a true pro­fes­sio­nal and hel­ped us in moving to the right direc­tion.

Maria Kuo­sa, aeromon.fi

We are very ear­ly sta­ge in our com­mon adven­tu­re with Goril­la, but their superb mar­ket know­led­ge and start up expe­rience was somet­hing that was clear­ly visible from the very first dia­lo­gue we had. Spot on ques­tions and com­ments have alrea­dy got us fine-tuning the ini­tial approach qui­te a bit, that is exact­ly what an ear­ly sta­ge com­pa­ny wants to see hap­pe­ning with its sup­por­ting part­ners. We are very exci­ted to get such a strong team­ma­tes to play in our team, I am sure the­re is a lot of valuable lear­nings, discus­sions and things to con­si­der going ahead toget­her !

Toni Leh­mus­vaa­ra, scoopify.com

From Ris­to you will get inva­luable feed­back and spar­ring for your star­tup. He is bru­tal­ly honest and thanks to his vast expe­rience he is able to reveal all the soft parts so that you know what to work on to make your pitch bet­ter. Plus, he is a nice guy too.

Kim­mo Koi­vis­to, digizen.id