The Nordic Institutional Super Angel
We back camels –the ambitious yet resilient startups. We provide an alternative path to build a startup. We offer financing and professional support to ambitious and realistic founders who favour a rational approach to risk, rather than counting on being the next unicorn.
Our investment strategy is based on what is likely to happen, rather than what could happen. By investing in a high number of companies, we de facto invest in startups as an asset class. We strive for market returns with lower risk and have a solid track record in execution.
Who we are?
We all have entrepreneurial experience. We have founded companies and taken them to >100m€. We have had multiple exits from the companies we have founded. We have studied what causes startups to succeed and fail.
We have assessed thousands of startups. Drawing from our experience, we identify patterns that correlate with success, and we help each founder reach his/her full potential. We have a deep respect for the founders and see ourselves much like a maritime pilot on the sea, guiding the captain and her/his crew steer their ship successfully through uncharted waters.
What we do?
We are a sector agnostic early-stage investor and usually the first institutional money in. We typically invest pre-product/market fit alongside business angels and other early-stage investors – no more than 50% of the round. We operate in Nordics and Baltics – our investments are from Finland, Sweden, Denmark, Estonia, Latvia and Lithuania.
Post-investment, we’re here to provide the founders with timely and focused guidance and mentoring, along with a learning environment. The key to the success of an early-stage startup is not about luck and perfect timing but systematic work to understand the needs of the customer. A sustainable growth path progresses one step at a time and requires perseverance and focus on what truly matters. This is what we understand, and where we put our investor and entrepreneur experience to use.
Our Values
Be Curious
Curiosity drives continuous learning, it helps us deepen our understanding and enables minimum viable thinking for efficient execution with limited resources. Knowing your customers is often the key to success, both in operations and in fund management.
Follow your Conviction
We value non-consensus; winners forge their own path. Clear direction fosters confidence, focus, and the conviction to avoid compromising on key success factors.
Do the Right Thing
Our business is built on trust. Doing what’s right and keeping promises are essential for us. We’re approachable, respectful and grounded in brutal honesty. We are humble, but never meek. We don’t have all the answers, but we excel at asking the hard and relevant questions.
Breathe Entrepreneurship
Entrepreneurship means owning every decision and using resources wisely; there’s no room for “free riders”. To us, it’s a calling. Having gained valuable experiences, we gladly support our founders with the insights we’ve received along the way. We have zero tolerance for egos or bs.
Who we invest in?
We invest in camels - the ambitious yet resilient startups. For us, the camel characterizes the way one makes the journey successfully. Camels display curiosity and intelligence and have a remarkable ability to reach their destinations. They use water efficiently, navigate steadily through even the roughest terrains and quickly adapt to changing conditions.
We look for talented, hard-working and passionate teams applying technology to solve tangible business problems evident today. We like to see the customer, rather than your product or technology, as the driving force of your actions as an entrepreneur. Common to all our entrepreneurs is the desire to build sustainable, profitable businesses, the humility to study why customers buy and the patience to do the grind.
We invest in companies that meet the following criteria
- 1 You’re Capital Efficient
- 2 Your focus is on the Business rather than your Product
- 3 You’re in the Market Now (or soon)
- 4 Your team has the Competencies needed to execute your Business
- 5 You understand the Customer Problem
- 6 The valuation of your company is in line with your progress
- 7 Your company is controlled by those who execute daily
- 8 You are based in Finland, Sweden, Denmark, Estonia, Latvia or Lithuania
Submit your pitch
Please send you investor materials (deck etc) to
If you think we’d be the right investor for you, and you meet our investment criteria, we’d love to hear from you! No need to waste time getting a warm intro. We look at each company based on their own merits rather than how they came to us. Just send us your deck using the form below or contact any of us directly. We’ll let you know quickly whether we’re interested in discussing further or not.