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Gorilla Capital

Entrepreneurs helping entrepreneurs build resilient growth and smart exits

Gorilla was born out of a simple observation: too many promising founders were overlooked by VC or pushed onto unsustainable growth paths. We saw enormous potential being wasted with companies that could have thrived with capital-efficient, disciplined support. That’s why we built a model focused on probability and sustainable success instead of chasing statistical anomalies.

This philosophy is deeply tied to who we are as a team. All of us come from entrepreneurial backgrounds. We have founded companies, taken them to exit, and experienced firsthand what it means to build under pressure. Over the years, we’ve assessed thousands of startups and learned to recognize the patterns that truly drive success.

Our role is much like a maritime pilot at sea — not replacing the captain, but helping the crew navigate safely through uncharted waters.

About us

Gorilla Capital is a Nordic institutional angel investor — a “superangel” — built on realism, discipline, and respect for founders.

We invest in companies primarily before product–market fit, with capital-efficient, step-by-step growth that keeps optionality open and avoids premature scaling.

 

We use eight clear criteria to guide our investments, centered on team focus, customer reality, learning speed, capital discipline, and a credible path to a healthy exit. We call these companies camels, a fitting metaphor for how the journey is made. Resilient, efficient with resources, and always optimizing their pace to maximize the chances of survival, long enough to reach the destination: scalable product–market fit.

 

Our thinking is grounded in realism, not dreams. Bigger isn’t always better. The median tech exit is €15–20M, and over 80% happen without a Series A. That’s not a ceiling; it’s the reality. By staying grounded, founders can take a meaningful exit or go further if the evidence supports it. Premature scaling destroys that option. The Gorilla approach raises the odds of a successful exit by focusing on customer reality and funding only when there’s proof.

Our operating style is no-BS, transparent, and fast. We don’t waste time on inflated valuations or vanity metrics. Terms are clear, decisions are quick, and communication is honest. We are humble but direct, approachable but demanding.

 

On the investor side, we treat early-stage as an asset class. Each fund invests in around 100 companies, spreading risk and building a high probability of attractive returns at the portfolio level. The goal is straightforward: healthy exits where founders win — and early investors get the returns they came for.

 

We are pioneers of this model in the Nordics.

team

Who we invest in?

We invest in camels — ambitious, resilient startups led by teams using technology to solve real business problems. We back founders who put customers first, aim for sustainable profitability, and have the humility to learn and the grit to grind.

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  • 1. You’re Capital Efficient

  • 2. Your focus is on the Business rather than your Product

  • 3. You’re in the Market Now

  • 4. Your team has the Competencies needed to execute your Business

  • 5. You understand the Customer Problem

  • 6. The valuation of your company is in line with your progress

  • 7. Your company is controlled by those who execute daily

  • 8. You are based in Finland, Sweden, Denmark or Estonia

our values

01

Be Curious

Curiosity drives continuous learning, it helps us deepen our understanding and enables minimum viable thinking for efficient execution with limited resources. Knowing your customers is often the key to success, both in operations and in fund management.

02

Follow your Conviction

We value non-consensus; winners forge their own path. Clear direction fosters confidence, focus, and the conviction to avoid compromising on key success factors.

03

Do the Right Thing

Our business is built on trust. Doing what’s right and keeping promises are essential for us. We’re approachable, respectful and grounded in brutal honesty. We are humble, but never meek. We don’t have all the answers, but we excel at asking the hard and relevant questions.

04

Breathe Entrepreneurship

Entrepreneurship means owning every decision and using resources wisely; there’s no room for “free riders”. To us, it’s a calling. Having gained valuable experiences, we gladly support our founders with the insights we’ve received along the way. We have zero tolerance for egos or bs.