Gorilla portco Gravito was selected as the technology partner for Swiss media houses

The Swiss Digi­tal Alliance and Gra­vi­to Ltd int­ro­duce OneID, a revo­lu­tio­na­ry adver­ti­sing ID sys­tem. Empowe­ring 3 mil­lion users with unprece­den­ted data cont­rol, OneID sets new bench­marks in res­pon­sible adver­ti­sing and data protection.

The Swiss Digi­tal Alliance, a con­sor­tium of the four big­gest pri­va­te Swiss media houses (CH Media, NZZ, Rin­gier and TX Group) and public broadcas­ter SRG, is res­pon­ding to the inc­rea­sing inter­na­tio­nal com­pe­ti­tion for adver­ti­sing reve­nue by inves­ting in local cooperation. 

To achie­ve this goal, the Alliance has part­ne­red with Hel­sin­ki-based softwa­re deve­lo­per Gra­vi­to Oy, which will pro­vi­de softwa­re to crea­te the res­pon­sible adver­ti­sing ID for Switzer­land cal­led “OneID”. With OneID, over 3 mil­lion users can be addres­sed on the att­rac­ti­ve pre­mium publis­hers in Switzer­land wit­hout over­lap. At the same time, it ensu­res that modern data pro­tec­tion stan­dards are adhe­red to and that users retain cont­rol over their data.

Read more:
👉🏼 Gra­vi­to blog
👉🏼 Yahoo article