Scaling is a startup mantra and obsession. Financiers and investors - public and private alike - push startups to scale.
Newborn startups talk about scaling and measure themselves on scale stage quantitative metrics, like growth, MRR etc.
But doing things in a big scale is not scaling. Trying to force business by spending money, hiring more salespeople and increasing number both inbound and outbound actions is not scaling.
Scaling means cloning a concept that has been proven to work, both technically and commercially, in volume.
If your company does not have a concept that can be cloned, ignore this at your peril.