Doing it in big scale or scaling ?

Sca­ling is a star­tup mant­ra and obses­sion. Financiers and inves­tors - public and pri­va­te ali­ke - push star­tups to sca­le.

New­born star­tups talk about sca­ling and mea­su­re them­sel­ves on sca­le sta­ge quan­ti­ta­ti­ve met­rics, like growth, MRR etc.

But doing things in a big sca­le is not sca­ling. Trying to force busi­ness by spen­ding money, hiring more sales­people and inc­rea­sing num­ber both inbound and out­bound actions is not sca­ling.

Sca­ling means clo­ning a concept that has been pro­ven to work, both tech­nical­ly and com­mercial­ly, in volu­me.

If your com­pa­ny does not have a concept that can be clo­ned, igno­re this at your peril.