Gorilla Capital Fund III 25th Investment is Waytobill

Goril­la Capi­tal is exci­ted to announce our invest­ment in Way­to­bill, a Swe­dish-based inno­va­tor lea­ding the char­ge in digi­tal recur­ring pay­ment solu­tions across the Nor­dic region.

Way­to­bill is revo­lu­tio­nizing how busi­nes­ses mana­ge recur­ring pay­ments in the Nor­dic count­ries. Des­pi­te high digi­ta­liza­tion, many recur­ring pay­ments still rely on invoices, lea­ding to inc­rea­sed churn and admi­ni­stra­ti­ve bur­dens. Way­to­bill addres­ses this by faci­li­ta­ting the shift to auto­ma­ted pay­ment met­hods like direct debit, enhancing cus­to­mer life­ti­me value and reducing overhead.

Their unique Nor­dic Pay­ment Hub seam­less­ly inte­gra­tes across Swe­den, Fin­land, Norway, and Den­mark, allowing busi­nes­ses with a pan-Nor­dic pre­sence to process pay­ments efficient­ly des­pi­te varying natio­nal infra­struc­tu­res. This par­ticu­lar­ly bene­fits sec­tors like insu­rance and mem­bers­hip ser­vices, whe­re recur­ring pay­ments are pre­va­lent. Waytobill’s plat­form offers a stream­li­ned chec­kout, encou­ra­ging cus­to­mers to adopt auto­ma­ted pay­ments and sig­ni­ficant­ly reducing churn. Their SaaS model makes it easy for busi­nes­ses to get star­ted and build value whi­le establis­hing Way­to­bill’s recur­ring revenue.

Co-Foun­ders CEO Mag­nus Ben­de­lin and CTO Ale­jandro Pino sha­re: “Our col­la­bo­ra­tion with Goril­la Capi­tal is a game-chan­ger for Way­to­bill. This invest­ment will boost our capa­bi­li­ty to refi­ne our tech­no­lo­gy and expand our reach, rein­forcing our mis­sion to set a new stan­dard in the mar­ket for recur­ring payments.”

Goril­la Capi­tal Part­ner Pet­ter Hat­ten­bach illustra­tes: “At Goril­la Capi­tal, we back ven­tu­res that are not just visio­na­ries but also trailblazers in their field. Waytobill’s cut­ting-edge pay­ment solu­tions are crucial for busi­nes­ses stri­ving to opti­mi­se their recur­ring reve­nue models. We are thril­led to sup­port their jour­ney as they con­ti­nue to inno­va­te and rede­fi­ne pay­ment proces­sing in the Nordics.” 

---

Learn more about Way­to­bill on their web­si­te and fol­low them on LinkedIn