Gorilla Capital Fund III 26th Investment is Mjuk 

Goril­la Capi­tal Fund III has made its 26th invest­ment in Mjuk – an inno­va­ti­ve end-to-end mar­ketplace trans­for­ming how con­su­mers and busi­nes­ses in the Nor­dics buy and sell circu­lar fur­ni­tu­re, making it both hass­le-free and affordable.

Mjuk is at the forefront of sca­ling the circu­lar eco­no­my wit­hin the fur­ni­tu­re sec­tor. They col­la­bo­ra­te with manu­fac­tu­rers and retai­lers to efficient­ly mana­ge and resell their return flows, defec­ti­ve items, show­room pieces, and deads­tock. This approach pro­vi­des buyers with access to the lar­gest selec­tion of circu­lar fur­ni­tu­re in the Nor­dics, often at an ave­ra­ge discount of 50%, pro­mo­ting sus­tai­nable consumption.

Co-foun­ders Max Hei­no, Cas­per von Pfa­ler, and Ric­kard Zil­liacus sha­re, “On our very first call, Ris­to imme­dia­te­ly unders­tood Mjuk’s cur­rent sta­ge and our key prio­ri­ties. We are thril­led to part­ner with Goril­la Capi­tal and leve­ra­ge their high­ly ratio­nal approach as we embark on Mjuk’s next pha­se of deve­lop­ment.”Ris­to Rau­ta­kor­pi, Goril­la Foun­ding Part­ner, adds, “Fur­ni­tu­re is the lar­gest con­su­mer ver­tical whe­re circu­lar eco­no­my models haven’t yet sca­led to the mas­ses, pre­sen­ting a sig­ni­ficant oppor­tu­ni­ty. We belie­ve Mjuk’s mar­ketplace solu­tion offers best-in-class value to both buyers and sel­lers, and we eager­ly antici­pa­te sup­por­ting their jour­ney to beco­ming the clear cate­go­ry lea­der in the Nordics.”

Learn more about Mjuk on their web­si­te and fol­low them on Lin­ke­dIn.