Tra­de sale = someo­ne big­ger than you buys your com­pa­ny out­right. For the buyer, your company/it’s busi­ness are a nice comple­men­ta­ry add-on to what they alrea­dy have (they have a brand, cus­to­mers, chan­nels, sales­people etc – but they have a cri­tical hole your com­pa­ny could fill)
Ear­ly Sta­ge = this refers to the sta­ge your busi­ness is at, not to the calen­dar age of the com­pa­ny. The sweet spot is that you have found (at least v1.0) of your product/market fit and demon­stra­ted suf­ficient proof of it wor­king in real life, but you have not yet built “real” busi­ness of it.
In essence, in an ear­ly sta­ge tra­de sale the sel­ler sells a reci­pe for growth for a buyer who belie­ves they can do the baking of that growth based on that reci­pe.

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